Category Archives: RICHMOND HILL SUBARU

Lake Wilcox with the new Subaru Impreza

0

Posted on Mar 15, 2017

Subaru Impreza in winter

Subaru Impreza hatchback

wood archway photo

 

Does anyone else feel like we are in a never-ending winter? The snow and cold weather just won’t quit. So obviously, I had to pick one of the (hopefully) last coldest days of the year for a road trip.  BUT – since I knew I was going to be riding in a Subaru I had no concerns about the day. It’s crazy how reassuring it is to drive a car that is world renowned for its safety and handling. and I was a little lucky to have the sun on my side.

 

Subaru logo

Lake Wilcox

Subaru Impreza in red

Impreza PZEV

 

First things first, I have to give a big shout out to the team at Richmond Hill Subaru, they really know how to make a girl feel special. When they give you a brand new red Subaru Impreza and it’s all warmed up with a full tank you feel like a Queen.

 

I hopped in the car and headed out on my road trip to Lake Wilcox.  Lake Wilcox is an 11 min drive from Richmond Hill Subaru, so this might have been my quickest road trip yet. Yes, that’s right there is a lake right in the middle of Richmond Hill.  As soon as you drive up to the community surrounding Lake Wilcox you get an instant feeling of lake life. This was my first time visiting the lake and I am 100% going to be visiting in the summer (stay tuned). Side note, I am pretty sure the Subaru was clean when I picked it up, but you know it wouldn’t be a Subaru without some dirt on it.

 

Subaru sunroof

Subaru headlights

Impreza steering wheel

Lake Wilcox in winter

 

I wouldn’t say that I was off-roading or anything but the road conditions were less than ideal however having the Subaru’s symmetrical all-wheel drive on my side was all the comfort that I needed.  I also became a bit obsessed with the cars infotainment system. You know I am a sucker for back-up cameras but this system was NEXT LEVEL. It was like having a giant iPhone on my dash. It was so easy to use – hands down the best I think I have ever tried.

Impreza rear view camera

Impreza steering wheel  Subaru Impreza hatchback

Subaru Impreza wheels

Subaru Impreza dashboard

 

The best part about this (mini) road trip was once I was I finished exploring in the park I decided to try out a few side roads and I stumbled upon the most beautiful archway made out of trees. I was kicking my self, because I really wanted a photo in the archway. My mom came through and drove out to meet me – thanks mom!

 

Lake Wilcox wooden arch

Impreza in winter red

 

I can’t wait to come back this summer!

 

 

Symmetrical All Wheel Drive vs Regular All Wheel Drive AWD

0

Posted on Aug 3, 2016

Symmetrical All Wheel Drive vs Regular All Wheel Drive AWD

 
Subaru has made a name for itself because of it’s Symmetrical All-Wheel Drive system. While owners of vehicles with normal AWD might not see the benefit of owning a Subaru, it is actually much safer to drive and is more efficient.

 
If you look at the drivetrain in a Subaru vehicle, you’ll notice that one side is just a mirror image of the other. While the symmetry may not seem important, it is actually a lot safer than normal AWD. The symmetry allows for better balance of the vehicle and gives you better control as a driver.

 
The most important thing about Symmetrical All-Wheel Drive is that it sends power to all four wheels continuously. In All-Wheel Drive, that only happens after the vehicle senses slippage and may not be able to react in time. Symmetrical All-Wheel Drive greatly reduces the chances of you slipping in the first place, making it a much safer option.

 
Finally, Symmetrical All-Wheel Drive is more efficient which means your vehicle will last longer. It uses fewer components and loses less power due to friction compared to normal All-Wheel Drive. Therefore, not only will you be safer when you drive a Subaru, but you will also be getting your money’s worth.

 

Learn more with some videos showing how Subaru’s Symmetrical All-Wheel Drive system matches up with the competition here

 

NewRoads Call Centre – Behind the Scenes

0

Posted on Jul 25, 2016

NewRoads Call Centre

 

Have you ever wondered who is behind those friendly voices that greet you when you call into a NewRoads dealership? Well, this summer I was fortunate enough to get to know each person responsible for the voices you hear.

 

When I began my work as a summer intern at NewRoads Mazda, I was placed in a room known as the ‘Call Centre’. Although I wasn’t hired to be a call rep, I would work in this room along with the marketing coordinator and the head of digital communications.

 

While it may seem like there is a vast amount of people responding to your calls (as the call reps always answer quickly and promptly), in reality, there are just five lovely individuals scheduling your service appointments.

 

Jeff and Melissa - NewRoads Call Centre

 

It didn’t take long for me to see that this call center would quickly become a place I look forward to entering everyday, and that the people working there would soon become more than work acquaintances. In fact, on just my third, Elise, the Call Centre Manager, and Melissa, a long time NewRoads employee, invited me to get my nails done with them after work.  Not only were they friendly to this newbie – their relationships extend far beyond the dealership.

 

Elise - NewRoads Call Centre

 

Between serving customers and phone calls, they chat about their home lives, families and life in general.  Sharing photos of adorable things their children did the previous night, or collaborating on parenting techniques, the Call Centre team is truly a family in itself.

 

Elise, the Call Centre manager, is married and the mother of a gorgeous little girl. Elise dresses fabulously and manages the Call Centre with a sense of ease and efficiency. She’s also into fitness, playing baseball, always eating healthy and regularly going to fitness classes with fellow NewRoads employee Melissa.

 

NewRoads Call Centre

 

Melissa is best described as a beautiful person both inside and out. With her gorgeous long blonde hair and light blue eyes, she’s brought her lovely presence to NewRoads for 8 years. Customers always appreciate her kind and caring demeanour.

 

Jeff - NewRoads Call Centre

 

Jeff brings a positive and fun energy to the Call Centre and it’s easy to become happy after a quick conversation with him. Not only does Jeff work at the Call Centre, he’s also a professional make up artist and does fabulous transformations for his clients. He has one stunning daughter who, in my opinion, is very lucky to have such an awesome dad.

 

NewRoads Call Centre

 

At 21 years old, Mykaela is the youngest one in the Call Centre. Her voice is calming and wonderfully enchanting, making it easy to call her over and over again. She’s known for regularly wearing flowery dresses and brings a lovely atmosphere to the room.

 

Amanda is one of the newer call reps and joined NewRoads a couple months after myself. She has lived in Newmarket all her life and coincidentally happens to be good friends with my cousin. Amanda fits right in with the NewRoads call crew and everyone is excited to have her on the team!

 

Amanda - NewRoads Call Centre

 

Subaru by Day, Singer by Night

0

Posted on Jun 30, 2016

Shelia Soares

 

Ready to get jazzy? From July 29th to August 1st, the Newmarket Jazz Festival will be held at 100 Eagle Street West in Newmarket.

 

NewRoads is excited not only to sponsor this event, but also have our artistically talented crew members participate. In particular, Sheila Soares, who works at NewRoads Richmond Hill Subaru, but uses her spare time to sing and explore her musical talents. Sheila began singing when she was a child and was a soprano and soloist with Vocal Horizons Chamber Choir from 2010-2015 and in 2013, she started singing solo Jazz at Toronto’s Girl’s Night Out Vocalist Jam.

 

Shelia Soares at Newmarket Jazz Festival

 

Her passion does not end with singing, as song writing is also something that Sheila recently began and, in the fall of 2015, she recorded and released an original seasonal song that is for sale on her website or on CDBaby or Itunes.

 

Sheila enjoys community musical events such as the Newmarket Jazz festival because in this day and age, people lead very busy lives and often don’t go out regularly to see live music.  She is quick to point out that, “festivals are often still well attended and they provide a place for artists to perform. In the case of the jazz festival, this helps perpetuate the great art form of jazz music.”

 

Sheila goes on to say that festivals “foster relationships between the artists and the people attending the venue so all can share in the enjoyment of the work. Jazz is communal in nature. Musicians communicate as they perform to support each other and create work inspired in the moment. This is the key element of jazz improvisation.” In her view, community festivals allow for this unique creative opportunity to happen and all who partake in it can experience the beauty of the music.

 

Newmarket Jazz Festival performer Shelia Soares

 

Along with singing, song writing and participating in festivals, Sheila also volunteers her time to a non-profit organization called JPEC. The organization exists to “promote and perpetuate the great art of jazz with the ultimate goal being to one day establish a center for jazz in the GTA, similar to Jazz at the Lincoln Centre in New York. We run a concert series and a school outreach program.”  The school outreach is very important to members of JPEC and they strive to bring top-level jazz artists into schools, particularly those lacking resources and/or a music program.

 

To read more information visit: http://jazzcentre.ca/

 

Sheila’s passion for music and jazz is exciting and the Newmarket Jazz festival will be a great event to bring together talented artists and exceptional volunteers. Come out and join Sheila and other NewRoads volunteers for this spectacular musical event.

 

Don’t forget to check out Sheila’s website and go support her at the Relish Bar and Grill in Toronto, on August 8th.

 

 

CIAS 2016 Auto Show Re(hub)cap

0

Posted on Feb 17, 2016

CIAS 2016 Recap - Subaru

 

The 2016 Canadian Auto Show is on this week (12th – 21nd) and we had a sneak peak the day before it opened to the public for some exciting reveals! Check out below to see what the NewRoads brand had in store!

 

Canadian International Autoshow - Mazda

Canadian International Autoshow - Mazda

Canadian International Autoshow - Mazda

 

MAZDA:

First things first, congrats to the CX3 for being named AJAC Utility Car of the year! WAY TO GO MAZDA! Anyway, the display featured the MX5 Global Cup car as well as the new CX9 that was unveiled a few months ago. It was exciting to see the new redesigned SUV, and we can’t wait to see it in our show room! The MX5 Global Cup car was also great to see, loving all of the variations of the MX5 that are popping up. Too bad we couldn’t have had a visit form the RX vision!

 

2016 CIAS Toronto - Subaru

2016 CIAS Toronto - Subaru

2016 CIAS Subaru

2016 CIAS Subaru

 

SUBARU

Subaru had a lot going on! From the new Hyper Blue colour making an appearance to the new XV Crosstrek Hybrid and the new Impreza concept there was lots to see. Loving the new styling in this Impreza concept, it’s a bit of a difference to their traditional design, and it’s working. Also on display was one of Subaru’s rally cars, it was awesome to see a well used Subie. The vehicle that I was really excited to see that I didn’t expect was the XV Crosstrek HYBRID. That’s right a hybrid Subie. Can’t wait to take this bad bot out for a spin.

 

2016 CIAS Cadillac

2016 CIAS Cadillac

2016 Toronto Auto Show Chevrolet

2016 Toronto Auto Show GMC

 

GM

From the runways of New York City and Dubai the Cadillac XT5 made an appearance at this year’s CIAS. The new Cadillac SUV is a nice addition to the line up. Cadillac also revealed the AT6, making it obvious that they are style driven. Chevrolet took some queues from their consumers and announced the new Cruze hatchback and the BoltEV. Buick featured the new Envision (coming to showrooms soon) and the stylish Avenur concept showing that Buick has still got it. The GMC display is always fun to see with their suspended truck allowing you to walk under the vehicle and see all the moving parts.

 

CIAS Kia

2016 Toronto Auto Show Kia

2016 CIAS Kia

 

KIA

Personally, I was really excited to visit the Kia set up and see the much-anticipated 2017 Kia Sportage. It was everything I could imagine and more! Kia also revealed a new concept car that will be hitting the showrooms early 2017 named NIRO. The Niro model is a HUV (Hybrid Utility Vehicle) leading the new direction for Kia’s future. These two models showcase the initial future of Kia design and we’re into it! Another pleasant surprise at the Kia display was the #KiaAllStarMVP Turbo Optima – just in time for the NBA all-star weekend in Toronto!

 

CIAS Kia NBA All-Star car

CIAS Kia NBA All-Star car

 

Over all the future looks very exciting for our NewRoads brands and the Canadian automotive market in general!

 

 

2016 Spirit of NewRoads Awards

0

Posted on Jan 27, 2016

Spirit of NewRoads Awards in Newmarket

 

Each year the NewRoads Automotive Group acknowledges a individuals from each dealership who exemplify the values of a former NewRoads employee – Steve Nash.  These values include (but are not limited to) enthusiasm, energy, humour, and the unique ability of raising the game of those around them.

 

Each of our dealerships vote for the team member they feel embodies the NewRoads spirit as well as these attributes to pick the winners. This year, our winners are the ones that go above and beyond, and make a positive impact in the day-to-day life at their dealership.

 

Congratulations to our 2016 Spirit of NewRoads winners!

 

NewRoads Mazda Winner: Doug Higgs

NewRoads Mazda Winner: Doug Higgs

 

Richmond Hill Subaru Winner:  Leon Verbon (4-time winner!)

Richmond Hill Subaru Winner: Leon Verbon (4-time winner!)

 

NewRoads GM: Jennifer Newlove and David Smirle (Our first ever tie!)

NewRoads GM: Jennifer Newlove and David Smirle (Our first ever tie!)

 

NewRoads Kia of Newmarket Winner: Justin Patterson

NewRoads Kia of Newmarket Winner: Justin Patterson

 

Spirit of NewRoads Awards - Find New Roads

NewRoads Team Awards

 

 

What is a PZEV Technology?

0

Posted on Nov 20, 2015

Subaru PZEV

 

 

The Subaru Partial Zero Emission Vehicle (PZEV) is the affordable, no-compromise, eco-friendly alternative. Although the Subaru PZEV runs on regular unleaded fuel, it offers significant smog-reducing environmental benefits and delivers equal performance compared to non-PZEV cars or SUVs, including hybrids, diesels and alternative fuel vehicles.

 

A PZEV is classified as the cleanest-running gasoline-powered car on the market and was developed to meet the air quality standards of California, the most stringent in North America. A PZEV must meet the Super Ultra Low Emissions Vehicle (SULEV) tailpipe standard and have zero evaporative emissions.

 

pzev-subaru-driving

 

ADVANTAGES:
Subaru PZEVs allow drivers to reduce their impact on the environment while sacrificing nothing by delivering a win-win combination of advantages.

 

Immediate Environmental Benefits

Smog is a serious challenge for people with respiratory problems and can cause damage to crops, vegetation and forests. This noxious mixture of gases is formed when sunlight acts upon certain pollutants, which can come from sources such as liquid fuels, solvents and, organic chemicals, or from burning fossil fuels – for example, while running a car engine.

 

In response, the Subaru PZEV sets new, clean standards for gasoline engines, virtually eliminating the creation of smog-forming pollutants. In fact, it has such stringent pollution controls and the fuel-burning process is so complete, the exhaust produced can actually be cleaner than the air outside – and cleaner than some hybrid or alternative fuel vehicles.

 

Japanese Reliability

Fully 98% of our vehicles sold in Canada over the last 10 years are still on the road today.* This is not only a testament to the inherent quality of our cars, but also a strong statement supporting the Japanese approach to continuous improvement. (And it reveals how much our customers love their cars!)


*Based on IHS Automotive: Polk Canadian vehicles in operation and new registrations MY 2006-2015 as of June 30, 2015

 

Hassle-Free Ownership

With no special maintenance requirements or unique maintenance schedule, the Subaru PZEV is easy to keep operating at peak efficiency at all times.

subaru-pzev-forester

 

 

Exceptional Safety

All Subaru models equipped with PZEV equipment offer superior passive and active safety systems. There’s our advanced ring-shaped reinforcement frame (a 360-degree barrier of protection for all occupants), symmetrical full-time All-Wheel Drive (traction and control, in any road or weather conditions) and Subaru EyeSight® (our advanced driver assist technology). Plus, each model consistently receives stellar crash-test results from the Insurance Institute of Highway Safety.

 

No Complicated Technology

A Subaru PZEV vehicle operates exactly the same way as a traditional, gasoline-powered vehicle. The only difference is what doesn’t come out the tailpipes.

 

Uncompromised Versatility

With no special equipment needed – such as a secondary power source – the Subaru PZEV is virtually identical in design to its stable mates within the Subaru line-up. This means that cargo capacity and interior space are not affected at all. Just another way the Subaru PZEV offers a hassle-free driving experience!

No Change in Performance

You have certain expectations of your Subaru. High-performance from the SUBARU BOXER engine. All-weather/all-road traction from Subaru symmetrical full-time All-Wheel Drive. Superior handling from the rally-tested, 4-wheel independent suspension. The Subaru PZEV compromises on none of these attributes.

 

Affordability

Unlike other eco-conscious vehicles on the market, the Subaru PZEV represents affordable technology that’s available today.

 

No Alternative Fuels Required

The Subaru PZEV runs on regular unleaded fuel – something that is readily available and easy to access at filling stations across North America.

 

Zero-Landfill Manufacturing

You’ll also find very little waste created in the production of a Subaru. For many years now, all Subaru vehicles are built in manufacturing facilities that achieve zero landfill status.

 

HOW DOES IT WORK?

With Subaru PZEV vehicles, the remarkable reduction of smog-forming emissions is achieved through modifications in four key areas:

 

 

PZEV-catalytic

Catalytic Converter

A larger and finer mesh of catalyst-lined passageways within a Subaru PZEV catalytic converter greatly contributes to its ability to reduce emissions. Along the entire length of the mesh are precious metals (catalysts) whose role is to change the molecular structure of the offensive emissions that try to pass through. In fact, the contact area is almost twice that of a traditional catalytic converter, producing a much more effective conversion of pollutants.

PZEV-fuel-injectors

 

Fuel Injectors

The fuel injectors on Subaru PZEV vehicles close tighter than conventional injectors to prevent evaporative emissions from fuel leakage into the intake manifold.

PZEV-intake

Dual-Filtration Air-Intake System

In a conventional vehicle, unburned gas fumes can escape through the engine’s air intake once the engine is shut off. To prevent this, Subaru PZEVs are equipped with a charcoal canister in the air intake that absorbs these evaporative hydrocarbon emissions.

PZEV-ecm

Engine Control Module (ECM)

Vehicle emissions are worst in cold start conditions. Subaru addresses this problem by altering the programming in the Engine Control Module to delay ignition timing, making the exhaust gasses hotter, which helps the catalytic converter heat up sooner, reducing emissions.

 

 

 

 

Subie Sue We Love You!

0

Posted on Nov 17, 2015


 

Subie Sue We Love You

 

 

 

Subaru Boxer Engine | What’s all the Fuss?

0

Posted on Nov 16, 2015

 

The Subaru Boxer engine powers every vehicle in Subaru's lineup. Its renowned for its superior balance, smoothness and power - and has been for close to 50 years now. This horizontally opposed design with low centre of gravity creates more balanced handling, flatter cornering and greater stability on every type of road. It’s also a compact, smooth and responsive design that feeds power directly to the drivetrain with maximum efficiency. Subaru offers a wide range of these engines - 4-cylinder and 6-cylinder, naturally aspirated and turbocharged - to suit a wide range of drivers and driving styles.

Subaru Boxer Engine

ADVANTAGES OF THE SUBARU BOXER

 

Sharper Handling:
The low centre of gravity improves stability in the corners, contributing to a more comfortable ride, more responsive handling and greater accident avoidance capabilities.

 

Smoother Acceleration:
This engine type is compact, lightweight and symmetrically positioned low in the chassis to create smoother and more direct power delivery.

 

Better Performance Efficiency:
The pistons move side-to-side, an inherently better-balanced design, so they create less vibration, generate better performance, and ensure reduced wear and tear on moving parts.

 

subaru-boxer-engine-wrx

 

 

HORIZONTAL DESIGN

The Subaru Boxer derives its name from the punch-counterpunch movement of the pistons, which face each other in a 180-degree symmetrical layout along a horizontal plane. This layout creates significantly less vibration than the typical engine design. The engine is also positioned in-line with the drivetrain for optimum transfer of power. Many other engines have transverse layouts or are turned perpendicular, so they require additional components to transfer power, increasing complexity and reducing efficiency.

BALANCED WEIGHT + LOW PROFILE

Pistons that move horizontally give the SUBARU BOXER engine a flat, low profile, which enables a lower centre of gravity than other engine designs and a lower centre of gravity for the vehicle overall. This engine is also lighter, better balanced, more compact and has a smaller overhang than a traditional in-line engine. These characteristics enable Subaru vehicles to be inherently more responsive, safer and more stable, with quicker handling, flatter cornering and a more planted feel overall.

 

 

 

Subaru X-Mode Technology

0

Posted on Nov 12, 2015

Subaru X-Mode

 

Available only on Subaru vehicles, X-Mode complements Subaru symmetrical full-time AWD to allow drivers to take the road less travelled, get muddier and have more daring adventures. The system provides advanced, all-road capability and rugged performance — and elevates driving confidence, especially on uneven surfaces or challenging inclines. The X-Mode system, which is standard on all Forester and Outback models equipped with the Lineartronic® CVT, incorporates Hill Descent Control and a Hill Holder System and goes above and beyond AWD to pull you through the stickiest of situations.

 

 

X-MODE

XMODE-1

 

X-MODE IN ACTION

With the push of a button, X-Mode controls the engine output, transmission, AWD torque split and braking system to help tackle the trickiest of conditions and bring even more rugged capability into sharp focus. This driver-engaged feature will consume more fuel so its use is only recommended when the condiotions warrant significantly more grip, stability and control. With the system activated, the vehicle is better able to capitalize on the traction available and provides surefootedness over and above what is afforded by Subaru symmetrical full-time AWD. Here are some common scenarios highlighting the capabilities of X-Mode.

 

 

SUBARU-ICON

WHEN CLIMBING

When traveling up an incline with low traction conditions such as over very uneven rugged terrain, X-Mode uses lower gear ratios to generate extra power at the wheels that have the most grip. The transmission control unit (TCU) also provides 25% more AWD clutch pressure to control rotational differences between the front and rear wheels. This provides added stability, surefootedness and the extra forward momentum required to climb more easily.

SUBARU-SLIPPERY

ON SLIPPERY SURFACES

With X-Mode engaged, the traction control system becomes more sensitive, significantly reducing the time needed for a given wheel to recapture a loss of traction and regain forward momentum. This feature helps to improve control and stability in all conditions — but in particular when conditions are at their worst. In this case, more power is diverted away from the wheels that are slipping and towards those that are better able to capitalize on the traction available. Conversely, if the situation warrants, X-Mode will deactivate the transmission’s lock-up clutch to better direct power to slipping wheels. This proves valuable if one wheel suddenly loses traction when driving at speed and the goal is maintaining stability and staying on course.

SUBARU-DOWN-HILL

ON STEEP DECLINES

Hill Descent Control (HDC) maintains a constant speed when travelling down steep declines at less than 20 km/h so the driver does not need to apply brakes and risk locking them. This system reads the road conditions and automatically applies the needed brake pressure to each wheel independently. This allows the driver to focus exclusively on steering and negotiating curves in the road while the system handles all the braking — especially useful in more challenging conditions where the sloped surface is slippery, rugged or uneven. When the driver touches the brake or gas pedal, HDC releases control over the descent immediately.

 

 

 

Menu