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#BestDayEver by Chevrolet

#BestDayEver Chevrolet
 

The #BestDayEver – brought to you by Chevrolet #FindNewRoads

So Chevrolet did an incredibly cool thing last week in the spirit of April Fools day. They took the concept of April Fools day, a day of mischief and pranks and turned it into the #BestDayEver! They wanted to completely spin the day on its head and give everyone the Best Day Ever, instead of a day of tomfoolery. With the help of celebrities, athletes, comedians and youtube stars (the list never ends) they made this happen.
 
The day started off with the reveal of the 2016 Chevy Malibu and Malibu Hybrid at the New York Auto Show. Following that the day was full of surprises from gas cards, to celebrity substitute teachers. Chevy was on a mission to create a nation wide #BestDayEver!
 
U.S. vice president of Chevrolet marketing said this about their latest campaign:
 
“Our new campaign shows that the quality, design and technology available today in Chevrolet’s award-winning cars and crossovers really surprise people once they experience them,” said Edwards. “We are going to make it the #BestDayEver for thousands of people across the country with hundreds of events and surprises, big and small, as an unmistakable signal that something massive is happening at Chevrolet.”
 
Check out some highlights:
 

  • Kelly Clarkson plays for fans on the iHeart Radio Stage!
    Kelly Clarkson

 

  • Olivia Wilde surprises a class.
    Olivia Wilde

 

  • Danica Patrick gives out gas cards at a local gas station.
    Danica Patrick

 

  • Ian Somerhalder and Nikki Reed surprise a marketing class!
    Ian Somerhalder and Nikki Reed

 
Check out some more highlights here:

 
Personally, I think that the #BestDayEver is/was a seriously inspiring concept, collaborating with people all over the country. They truly changed the concept of April Fools Day! Now I only have one question for you, what was your #BestDayEver