Cadillac + New York Fashion Week: Men’s

 
Over last week Cadillac became the first-ever automotive sponsor of New York Fashion Week: Men’s. They signed on earlier this year in hopes of upping the cool factor to their brand. As the automotive sponsor of NYFWM, Cadillac has put on a variety of related events as well as provided Cadillac vehicles as shuttle for attendees. President Johan de Nysschen spoke about this new direction:
 
“I am very much interested in taking Cadillac into the world of fashion. The whole idea of beginning to strengthen Cadillac’s position as a lifestyle brand is very much central to our mission. This is a good start.”
 

 
This was not Cadillac’s first appearance during a New York Fashion Week event, during the traditional NYFW, mainly womenswear Cadillac took over, or better yet let public school take over their new offices between Tribeca and the West Village, and showed its Autumn/Winter 2015 mens and womenswear collection.
 
With its desire to return to the cutting edge of culture, Cadillac is making strides in all of the right places! We can’t wait to see what they do next! We’re currently transforming our NewRoads Cadillac showroom so stay tuned for the big reveal!