Often people and community groups get behind a cause because of a personal connection. Crossfit founder and NewRoads Subaru of Newmarket’s own Ambrosio Benudiz sadly had inspiration that lead to an incredible fundraiser know today as Crossfit to Crossout Cancer.

In 2013 Ambrosio’s wife and mother of his two young children Andrea underwent surgery and was diagnosed with cervical cancer. Southlake Cancer unit detected the cancer in its early stages and therefore she is now cancer free. The gratitude felt by this recovery sparked the idea of this much-needed fundraiser. Ambrosio and dear friend Krystine decided to organize this event to give back to the Southlake Cancer Foundation and the community.

On behalf of all of us at the NewRoads Automotive Group thank you to all of the sponsors and athletes for helping raise over $50,500 in their 4th year. Year to date this event has raised $152,000 for Southlake.

2019 was a year to remember and we cannot wait to see what’s next.

To learn more about our NewRoads Community Crew and where you might find them next visit and remember Community Matters at NewRoads.


On Sunday, May 26th, the NewRoads LakeRide enjoyed their 4th annual in support Southlake Regional Health Centre. To date the NewRoads LakeRide has raised $85,000 for Southlake. From replacing ageing equipment to putting the newest, state-of-the-art tools in the hands of Southlake staff, support from the NewRoads LakeRide means that patients in our growing community – our family, friends and neighbours – can continue to rely on Southlake to provide world-class care close to home. Proceeds from this event will support the purchase of urgently-needed equipment at Southlake that is vital in providing world-class patient care, close to home.

The event began at 8 AM as riders started their registration as good luck would have it, the weather was beautiful once. Cat5 Cycling Cases and Combo Packs went to ever rider who registered early. It was also amazing to see our NewRoads Jersey’s from previous Years worn proudly by returning riders.

TREK Aurora entered their own team this year and also made time to service our riders bikes with free bike inspections! Thanks Paul!! Our Top Team, MayFair Electric Lead by Gianni Favret raised a total of $4,195 and our Top individual fundraiser Brenda Gordon raised $1,200.

NewRoads President, Michael Croxon, presented a $27,845 cheque to Southlake President Arden Krystal and Foundation President Susen Mullen, followed by the singing of O’Canada by Arianna Botas, and warm opening remarks were made by Kelly Broome NewRoads Community, Jim Van Dusen NewRoads Chief operating Office, Michael Croxon President and CEO NewRoads Automotive Group, Susan Mullin President Southlake Foundation, Ed Veal National Cycling Champion, and Thomas Carrique Ontario Provincial Police Commissioner about the NewRoads team, emphasizing tremendous gratitude for these companies, athletes and 270 participants.

The ride went very well with only a little wind that caused a little trouble, our rest stops were well stocked and run by NewRoads Community Crew from Toyota, Mazda, Chrysler, and Subaru!

On Sunday, May 26th, the NewRoads LakeRide enjoyed their 4th annual in support Southlake

A delicious BBQ prepared by NewRoads GM Team in their All-New Service Drive Thru marking it their un-official Grand opening. The sun shined just a little bit brighter as people mingled and experienced a feeling of pride and satisfaction at completing the NewRoads LakeRide and raising a significant amount of money for Southlake.

It truly was a day of community, giving back and having fun as many people came together not only to ride but also to volunteer their time for such a good cause.

See more photos from the event here.

Save the Date for our 5th Annual NewRoads LakeRide

Sunday, May 24th, 2020 hosted at the NewRoads Centre for Performing Arts.

To learn more about the NewRoads Community Crew and where you might find them next visit and remember Community Matters at NewRoads!



For most of us who have a dog, we love our companions each and every day.  Dogs are our pride and joy. They love us unconditionally, they make us smile at the end of a hard day of work or school, and they are our source of endless companionship, after all they don’t call them man’s best friend for nothing.

On Saturday, May 11th 2019 the NewRoads Automotive Group participated in a community event called Paws in the SARC.  For those who live in the Town of Aurora the name SARC is well known.  For those who do not it stands for the Stronach Aurora Recreation Complex.   During this time of year often the Town of Aurora removes the ice from its arena’s providing an excellent opportunity to run an event and through this opportunity Paws in the SARC was born.

The event was free to the public and donations were appreciated to support the local animal shelter the Town of Aurora, Newmarket and Georgina share.  In addition there were over 60 vendors from dog collars to dog portraits, plus aqua dogs dock jumping, and more.  Over all it was fun for the whole family.

NewRoads is dedicated to caring for our community through sponsorship and participation and our Community Crew were very happy to participate with our own families and dogs.  Many of our four legged friends are sporting free bandanas courtesy of NewRoads.

To learn more about the NewRoads Community Crew and where you might find them next visit and remember community matters at NewRoads.



Child Seat Safety Clinics Newmarket

NewRoads hosts Child Seat Safety Workshops

NewRoads is dedicated to caring for our community through sponsorship and participation, making us proud to host our 2019 Child Seat Safety workshops with St John Ambulance.

St. John Ambulance (SJA) Car Seat Safety Teams are made up of car seat educator volunteers that are nationally certified and trained to the latest safety regulations. Our volunteers educate and coach parents or guardians in the use of child restraint systems. Car Seat Safety Workshops are scheduled at all of our NewRoads Automotive Group locations throughout 2019.

Child Seat Safety Clinics Newmarket

Our second workshop took place on Saturday, June 8th at our NewRoads Subaru  Newmarket location.  It was a FULLY BOOKED DAY full of families attending 30 minute works shops to check, learn, update, and share their knowledge through hands on demonstrations of proper child seat installation.

Did you know?

St. John Ambulance train Ontario Provincial Police and York Regional Police officers on the proper installation of Child seats?

St. John Ambulance has noted that on average 80% of our child seats are installed incorrectly.

In 2018 St John Ambulance Car Seat Safety Team Volunteers, delivered over 350 car appointments to parents about car seat safety.

NewRoads is dedicated through our partnership with St. John Ambulance to help more families have the opportunity to learn from the experts by delivering our Child Seat Safety Workshops in all of our NewRoads locations.

NewRoads Community

To book your 30 minute workshop, please contact our car seat safety partners at St. John Ambulance York Region at 905-773-3394 and choose one of the follow dates and locations.

  • May 11, 2019 – NewRoads Toyota Newmarket – 1171 Davis Dr, Newmarket, ON L3Y 8R1
  • June 8, 2019 – NewRoads Subaru Newmarket​ – 17415 Yonge St, Newmarket, ON L3Y 8L9​​
  • July 13 – 2019 NewRoads Mazda – 349 Mulock Dr, Newmarket, ON
  • August 10, 2019 – NewRoads GM – 18100 Yonge St, Newmarket, ON
  • September 14, 2019 – NewRoads Toyota Aurora – 669 Wellington St E, Aurora, ON
  • October 19, 2019 – NewRoads Chrysler – 17615 Yonge St, Newmarket, ON
  • March 21, 2020 – NewRoads Subaru Richmond Hill – 11645 Yonge St, Richmond Hill, ON

Thank you once again to St John Ambulance, our NewRoads Community Crew and our amazing parents who came out to learn about child seat safety.

To learn more about our NewRoads Community Crew and where you might find them next visit


Portraits of Giving York Region

Portraits of Giving Honours Michael Croxon and Coach Kirk Kelly

For the past 10 years, Portraits of Giving has been creating awareness and inspiring communities across York Region about the importance of social responsibility, while inspiring others to “keep on giving.”

On Wednesday, April 25th 2019 the NewRoads Automotive Group honoured our President and CEO Michael Croxon and Newmarket Minor Hockey Associations Coach Kirk Kelly for their leadership and ability to be role models for giving back in our community.

“just start with a initiative. If you are an employer, take up a cause close to your heart and involve your team; you will be in awe of what you receive in return.” – Michael Croxon.

All of us at the NewRoads Automotive Group we are proud to be part of a community who cares and supports one another.  When our three hundred and eight six associates come together for a cause we become a family, active and united ready to support our community.

We were humbled by the words of our second Honouree celebrated alongside Michael Croxon, Coach Kelly.  Kirk Kelly volunteered with the NMHA for more than 30 years, serving in the role of coach, coach mentor, hockey development lead, coach-at-large, trainer-at-large, vice-president of house league, and most recently, interim president of the association.  He said “He never found it to be a burden in anyway and the learnings the kids received were meant to help them in the daily lives.”  He is very proud of the kids he coached and admired his own family for their support during his illness and his career.

A total of fourteen individuals from across York Region who exemplify the importance of corporate and social responsibility will be honoured this year including…

Life Time Giver: Rosalyn Gonsalves, Michael Croxon, Benny Soscia  Tina Tehranchian, Kelly and Mike Foley, Eric Tappenden, Daniella Hofmann, Gary and Gina Semeniuk,  Patrick Leblanc,  Anita Smeskal-Donato,  York Regional Police: Deputy Chief Thomas Carrique,  York Region Fire Services: Vaughan Fire Chief Deryn Rizzi, Coach Kirk Kelly, and Lauren Castelino.

If is truly amazing the magic that can happen when you have a leader willing to step up and support a cause that is close to your heart.  That is what being a leader all is about and for that we say thank you.

Portraits of Giving, Newmarket and York Region

We would also like to thank the Newmarket Chamber of Commerce for their nomination and for their incredible work in the community, Sheri Andrunyk from Insightful Communications Publishing for her beautiful words, our Mayor John Taylor and member of council for their support, all the sponsors, volunteers and to Karen Merk for her vision and commitment to honouring our giving community for the past ten years and hopefully for many years to come.

To learn more about our NewRoads Community Crew and were you might find us next visit… and remember Community Matters at NewRoads!

Kelly Broome
NewRoads Marketing, Communications & Community Relations


Car Seat Clinic Newmarket

NewRoads Toyota Newmarket holds their Car Seat Safety Clinic at Upper Canada Mall

NewRoads is dedicated to caring for our community through sponsorship and participation, making us proud to host our NewRoads Car Seat Safety Clinic at Upper Canada this past Saturday March 9th.  Hundreds came out to learn about car seat safety from our experts at St. Johns Ambulance and York Regional Police.

Car Seat Training

Our NewRoads Community Crew were onsite filling out ballots for participates  to have a chance to win a GRACO 4EVER 4-IN-1 CONVERTIBLE CAR SEAT generously donated by Upper Canada Toys R Us and showcasing our 2019 Toyota Sienna, 2019 Toyota Corolla and our ALL-NEW 2019 Toyota RAV4.

We had an extra special visit from Toys R US Geoffrey the Giraffe for our draw and would like to congratulate our winner Jennifer Snell!

We were very proud to partner with Chelsea & Chantel founders of the Mama Market and congratulations on an incredible day sharing in the spirit of helping to provide products and services to promote safe and healthy families.

The Mama Market


Our safety friends at St. Johns Ambulance and York Regional Police remind our community to ensure your children are safely and properly secured while travelling in a motor vehicle. The Ontario Ministry of Transportation advises the correct use of a child restraint on every trip can prevent 75 per cent of crash-related deaths and serious injuries to passengers who are children. Visit the Ministry of Transportation for information on choosing the right car seat for your child.

  • Always follow the instructions according to the child seat manufacturer's manual and the vehicle owner's manual
  • Make sure the restraint system has CMVSS (Canadian Motor Vehicle Safety Standard) on the label and comes with up-to-date and complete manufacturer's instructions
  • Check the weight and height limits of the seat to be sure it is correct for your child
  • Before you buy a seat, try it in your vehicle to be sure it can be installed properly and can be tightened so there is little movement
  • Children 12 and under should be properly restrained in the back seat, especially if there is a front passenger seat air bag

Newmarket Toyota

Our next Child Seat Safety Clinic will take place at NewRoads Toyota Newmarket 1171 Davis Drive on Saturday, May 11th, 2019.  To learn more about the NewRoads Community Crew and where you might find them next visit

Upcoming NewRoads Car Seat Clinics:

May 11, 2019 - NewRoads Toyota Newmarket
1171 Davis Dr, Newmarket, ON L3Y 8R1

June 8, 2019 - NewRoads Subaru Newmarket​
17415 Yonge St, Newmarket, ON L3Y 8L9​​

July 13 - 2019 NewRoads Mazda
349 Mulock Dr, Newmarket, ON

August 10, 2019 - NewRoads GM
18100 Yonge St, Newmarket, ON

September 14, 2019 - NewRoads Toyota Aurora
669 Wellington St E, Aurora, ON

October 19, 2019 - NewRoads Chrysler
17615 Yonge St, Newmarket, ON

Car Seat Clinic Upper Canada Mall

Sharing New Year’s Eve with friends at the EG Sports Complex

When one neighbour helps another we strengthen our communities!  This quote describes the feeling I get when we partner with our friends at the Town of East Gwillimbury.

Our incredible community of East Gwillimbury gathered to celebrate and ring in the New Year at the EG Sports Complex while enjoying festivities from skating, to kids crafts, face painting and more.

Family members of all ages had an incredible time kicking off 2019 together!

Thanks to the Stacey Renee Band for their live performance – “even the rainy weather couldn’t stop them from having a rockin’ New Year’s Eve!” said Mayor Hackson.

To wrap up the evening and welcome 2019 in style, a beautiful fireworks display lit the night sky as friends and families rang in the New Year together.

NewRoads is a proud sponsor of the East Gwillimbury Community and we were honour to share this New Year’s Celebration with you.  Cheers to 2019 & Happy New Year from our family to yours!

To learn more about the NewRoads Community Crew and where you might find them next visit

East Gwillimbury Arena NewRoads Free Skating NY Eve Sponsors New Years Eve


Holiday Heroes York Region

Hercules once said… “A true hero is not measured by the size of our strength, but the strength of our hearts.” 

Our NewRoads Community Crew gives back with Holiday Heroes!

It was an incredible day of giving back and having fun at the NewRoads Automotive Group.  All five of our dealerships joined forces with York Regional Police for the 6th year supporting the Holiday Heroes Food and Toy Drive.

Holiday Heroes Toy Drive

This year, marks the 22nd time the Holiday Heroes Campaign has been able to change the lives of families who have come into hard times.  Each year York Regional Police ask individuals, businesses, community groups and schools to partner with them to help support these families in need. This year’s campaign ran from November 15 to December 14, 2018 and 100% of the donations go directly to support families from our community who are in need.

Holiday Heroes York Region

Once again all the proceeds will go to the families and individuals registered with the Salvation Army and Victim Services of York Region.  To date the program has raised more than $1 million in monetary donations, new toys, new children’s clothing and food.

Noel Croxon Deryck Gilpin

It was an extra special day where we could honour and celebrate Noel Croxon and Deryck Gilpins 50th Anniversary in the Automotive Business, surrounded by family, staff, and Newmarket Mayor John Taylor.

Chevrolet Dealer 50 years cake

“I love to see the people who started here many years ago and who are still with us,” said Noel Croxon, who turned 90 on Christmas Day.

From a two-car showroom in 1968 to a seven-dealership strong automotive group today headquartered in Newmarket, Croxon and his long time business partner, Deryck Gilpin, have plenty to celebrate.

Noel Croxon

Deputy Police Chief Thomas Carrique, honoured Noel by sharing a memory of the two of them working together with the Rotary Club thirty years ago.

The celebration ended with a wonderful pot luck lunch.

Noel and Michael Croxon Congratulations Noel Croxon


From all of us at the NewRoads Automotive Group we would like to thank you for participating in the Holiday Heroes Food and Toy Drive.  I BIG Thank you to Deputy Police Chief Thomas Carrique, Superintendent Michael Slack and the incredible York Regional Police Team for their time and support.

It is truly amazing what a can happen when police, businesses and communities work together. Said Kelly Broome

To learn more about the NewRoads Community Crew and where you might find them next visit


6 New Year’s Resolution ideas to get you started

The new year is always a good time take a step back and look at making healthy changes to improve one’s self. However, actually coming up with tasks you’d like to accomplish or habits you’d like to instill can sometimes be difficult.

Here are six simple ideas for your 2019 New Year’s Resolution:

Read more books

Many people have the desire to read more books, but struggle to actually find the time to read. Make a habit of reading for just 30 minutes in the morning or before bed each day. Even if you don’t consider yourself a fast reader, you should have no issue reading a book a month under this approach.

Note: If you’re not enjoying a book, there’s no harm in moving on. You wouldn’t finish a movie or TV series you couldn’t stand. A book is no different.

Take a trip

There are numerous people who’d love to travel and see the world, but never seem to make the time to go on vacation. Make it a point in 2019 to go to a place you’ve never been to, as many people find it rewarding to take in a completely new culture.

Stop procrastinating and book a trip early in the new year. This way, you’ll have something to look forward to in the ensuing months and will be less likely to back out.

Get more sleep

The less sleep you get, the more tired and exhausting your days will feel. If it seems like you’re constantly lacking energy and motivation, ask yourself if you’re getting the recommended eight hours of sleep each night. If not, it’s time to make a habit of going to bed a little earlier.

Cut down on TV

With services like Netflix becoming more and more popular each year, the number of people who constantly binge-watch television has also increased. Try to do your best not to overindulge this year. You’ll find your days a lot more productive and discover you’ll have free time you never knew existed.

Save more money

Saving money is an extremely important and useful habit no matter how old you are.

Make an appointment with your bank or financial advisor this January to automatically contribute a portion of your pay cheque to a TSFA or RRSP. This way, you can save money without even realizing. This will take little effort on your part, and will ensure you’re putting away funds for more important stuff such as your children’s schooling or your own retirement.

Stop being late

Constantly rushing around because you’re running late is an easy way to add unnecessary stress to your day-to-day life. Plan ahead and get ready earlier in 2019. This could mean waking up earlier or doing some of your morning tasks the night before to give yourself more time.


Holiday Events in Newmarket

4 events to enjoy in Newmarket this holiday season

If you’re looking for something fun to do this holiday season, you’ll be happy to hear that you won’t have to look too far.  Newmarket is the place to be this Christmas, offering a number of top-tier events throughout the month of December.

Here are four events you should check out:

Newmarket Winter Wonderland

Winter Wonderland

Winter Wonderland is undeniably the top Christmas event in Newmarket year after year. Located at Riverwalk Commons on Doug Duncan Drive, Winter Wonderland is a free and accessible event for the entire family.

Every night until January 4, Newmarket residents can take advantage of the light display and free outdoor skating on the Tim Hortons Skating and Water Feature. Hot chocolate will also be provided, so you won’t have to worry about staying warm.

There are also fire/LED performances every Friday from 6-9 pm that are hosted by some of the top entertainers in the area.

You can check out the Mitten Tree, which gives residents the opportunity to either donate gifts or take what is needed. Any remaining items will be donated to charity.

Finally, you should also consider spending a Saturday at the Newmarket Ice Lounge, which offers a great place to relax while the rest of your friends and family enjoy the free skating.

Be sure to check it out Newmarket!

Gallery of Festive Trees

Visit the Gallery of Festive Trees at 134 Main Street, South at the Elman W. Campbell Museum.

The museum offers an interesting display depicting several Christmas trees across various time periods. And… it’s completely free!  This event ends on Friday, December 21st, so make sure to check it out before Christmas.

Nativity Pageant_2018-Newmarket

Live Nativity Pageant

Check out a live nativity pageant at Fairy Lake Park on 520 Water St. this holiday season. Presented by the Town of Newmarket and The Church of Jesus Christ of Latter-Day Saints, this pageant features real animals, giving the show a more authentic feel.

Showtimes are December 22 and 23 at 7 and 8 pm and December 24 at 7 pm. Make sure to arrive on time, as shows are approx. 15 minutes long.


First Night

If you’re looking for a fun family event on New Year’s Eve, head over to the Magna Centre at 800 Mulock Drive.  Take advantage of the free public skating available, which runs from 5 – 8 pm.

If you’d rather escape the cold, there are several indoor activities taking place at the Tim Horton’s Gym, including live music and a glow-up dance floor along with free swimming at Metro Aquatic Pool.

The countdown and fireworks will take place at 9pm, so there’s no need to keep your little ones entertained until midnight.

Free Tim Horton’s coffee and hot chocolate will be provided. There will also be food trucks with gooddies like ooey-gooey tasty poutine!