Car Seat Clinic Newmarket

NewRoads Toyota Newmarket holds their Car Seat Safety Clinic at Upper Canada Mall

NewRoads is dedicated to caring for our community through sponsorship and participation, making us proud to host our NewRoads Car Seat Safety Clinic at Upper Canada this past Saturday March 9th.  Hundreds came out to learn about car seat safety from our experts at St. Johns Ambulance and York Regional Police.

Car Seat Training

Our NewRoads Community Crew were onsite filling out ballots for participates  to have a chance to win a GRACO 4EVER 4-IN-1 CONVERTIBLE CAR SEAT generously donated by Upper Canada Toys R Us and showcasing our 2019 Toyota Sienna, 2019 Toyota Corolla and our ALL-NEW 2019 Toyota RAV4.

We had an extra special visit from Toys R US Geoffrey the Giraffe for our draw and would like to congratulate our winner Jennifer Snell!

We were very proud to partner with Chelsea & Chantel founders of the Mama Market and congratulations on an incredible day sharing in the spirit of helping to provide products and services to promote safe and healthy families.

The Mama Market


Our safety friends at St. Johns Ambulance and York Regional Police remind our community to ensure your children are safely and properly secured while travelling in a motor vehicle. The Ontario Ministry of Transportation advises the correct use of a child restraint on every trip can prevent 75 per cent of crash-related deaths and serious injuries to passengers who are children. Visit the Ministry of Transportation for information on choosing the right car seat for your child.

  • Always follow the instructions according to the child seat manufacturer's manual and the vehicle owner's manual
  • Make sure the restraint system has CMVSS (Canadian Motor Vehicle Safety Standard) on the label and comes with up-to-date and complete manufacturer's instructions
  • Check the weight and height limits of the seat to be sure it is correct for your child
  • Before you buy a seat, try it in your vehicle to be sure it can be installed properly and can be tightened so there is little movement
  • Children 12 and under should be properly restrained in the back seat, especially if there is a front passenger seat air bag

Newmarket Toyota

Our next Child Seat Safety Clinic will take place at NewRoads Toyota Newmarket 1171 Davis Drive on Saturday, May 11th, 2019.  To learn more about the NewRoads Community Crew and where you might find them next visit

Upcoming NewRoads Car Seat Clinics:

May 11, 2019 - NewRoads Toyota Newmarket
1171 Davis Dr, Newmarket, ON L3Y 8R1

June 8, 2019 - NewRoads Subaru Newmarket​
17415 Yonge St, Newmarket, ON L3Y 8L9​​

July 13 - 2019 NewRoads Mazda
349 Mulock Dr, Newmarket, ON

August 10, 2019 - NewRoads GM
18100 Yonge St, Newmarket, ON

September 14, 2019 - NewRoads Toyota Aurora
669 Wellington St E, Aurora, ON

October 19, 2019 - NewRoads Chrysler
17615 Yonge St, Newmarket, ON

Car Seat Clinic Upper Canada Mall

NewRoads Newmarket Toyota Aurora

Newmarket Toyota and Aurora Toyota join the NewRoads Automotive Group

HAVE YOU HEARD THE NEWS?  We are extremely excited to announce that The NewRoads Automotive Group purchased Aurora Toyota and Newmarket Toyota on December 1st, 2018. And, while the ownership has changed most, if not all, of the people who work for each store will remain to serve you.

NewRoads is a collection of auto dealerships located in the Newmarket and Richmond Hill area whose brands include: Chevrolet, Cadillac, Buick, GMC, Chrysler, Dodge, Jeep, Ram, Mazda, and Subaru. We are extremely excited to be adding Toyota to our portfolio of product offerings. NewRoads operates its dealerships on four very specific brand pillars which include: Employee Engagement, Customer Enthusiasm, Community and Performance.

"It is our focus on these four brand pillars which have enabled us as a company to grow and succeed in the retail automotive space over the past decade."

Joe Cornaccia and Mike Simon will continue to lead the teams at the Aurora and Newmarket Toyota locations as the store's General Managers. The NewRoads brand pillars and values are going to be added into what are already high performing Toyota stores.

Joe Cornaccia

Joe Cornaccia, General Manager
Meet the Team

Mike Simon

Mike Simon, General Manager
Meet the Team

It is my sincere hope that regardless of the ownership change you will consider NewRoads Toyota for your future automobile needs. We are excited to build on the foundation that they have established and take the service standards there to a new level.

As I have suggested to our associates there "change is inevitable with the transition of a business from one owner to another". I hope that you, as our valued customer, will notice and appreciate these changes as they occur over time.

Michael Croxon, President
NewRoads Automotive Group

What is a Drivetrain

Understand the differences in your vehicle’s drivetrain

When you’re considering a new vehicle there are several things to take into consideration. One of the most important is to find the right drivetrain for you to find new roads. Each has advantages and disadvantages and it’s important to understand each in order to make the right decision for you. The four different types of drivetrain are all-wheel-drive (AWD), front wheel drive (FWD), rear wheel drive (RWD), and 4WD (4 wheel drive).

Front Wheel Drive

FWD means that the power from the engine is delivered to the front wheels of your vehicle. With FWD, the front wheels are pulling the car and The rear wheels don’t receive any power on their own. The pros of a FWD vehicle are that they typically gets better fuel economy and emits less carbon dioxide. Since the weight of the engine is located over the driving wheels, a FWD vehicle can maintain better traction in the snow. However, performance enthusiasts have claimed FWD vehicles are less fun to drive.

Rear Wheel Drive RWD

Rear Wheel Drive

RWD means that the power from the engine is delivered to the rear wheels and the rear wheels push the car forward. The front wheels do not receive any power and are free to manoeuvre the vehicle. Due to the weight of a RWD vehicle being more evenly spread than a FWD vehicle, creates a better balance of weight. This is why most sports cars such as the Corvette and Camaro are RWD and are more exciting to drive. The disadvantage of a RWD vehicle are that they do not perform well in poor weather conditions such as rain or snow because they are more prone to loss of traction on slick roads.

Four Wheel Drive 4WD

Four Wheel Drive

4WD means the power from the engine is delivered to all 4 wheels all of the time 4X4 is engaged and has an option to operate in a RWD format to conserve fuel. The biggest advantage of a 4WD vehicle is that it provides the versatility and power to take on any terrain or weather condition. The con of a 4WD vehicle is that it operates in RWD format most of the time and has less traction then a AWD vehicle.

All-Wheel Drive AWD

All-Wheel Drive

All-wheel drive: A drivetrain that employs a front, rear and center differential to provide power to all four wheels of a vehicle.

As the name implies, all-wheel-drive systems power both the front and rear wheels all the time. But in practice, there are actually two types of drivetrains that are called AWD. One does, in fact, drive all the wheels continuously, and some manufacturers refer to this as full-time AWD. The second, often called part-time AWD or automatic AWD, operates most of the time in two-wheel-drive mode, with power delivered to all four corners only when additional traction control is needed.

Regardless on your choice of driveline remember it is always important to have a good set of snow tires in the winter.



NewRoads Sponsorship East Gwillimbury Sports Complex

NewRoads Automotive Group enters a sponsorship and partnership with the Town of East Gwillimbury to further develop the East Gwillimbury Sports Complex.

NEWMARKET, September 1st, 2016 – NEWROADS AUTOMOTIVE GROUP and the Town of East Gwillimbury have collaborated to enhance the East Gwillimbury Sports Complex.

The NewRoads Automotive Group plans to display its colourful logo throughout the facility including on the center ice in the West Arena. Along with the ice rink signage and outer décor of the ice re-surfacer, NewRoads will enhance aspects of the facility, including, but not limited to, the digital signboard at the Front Entrance, the doors entering the ice rink arena and various walls within the building.

East Gwillimbury Sports Complex

The President and CEO of NewRoads, Michael Croxon, described his enthusiasm for this collaboration when he said, “I think the partnership with The NewRoads Automotive Group and East Gwillimbury is “a natural.” While all five of our dealerships boarder closely with East Gwillimbury, a significant number of our customers travel south to do business with us. As an organization, we are proud to be heavily involved in the communities we service and look forward to a long association with The East Gwillimbury Sports Complex. To sponsor and have a presence at the Sports Complex is keeping with one of the four pillars that embody our company’s mission statement- community. We are very proud of the growth and success we are seeing in East Gwillimbury and we look forward to driving new memories and continuing to build a strong, healthy, and successful community.”


The Mayor expressed his delight to partner with NewRoads when he said; “We are extremely pleased to have NewRoads part of East Gwillimbury’s growing community. Partnering with a supportive and community focused local business is a step in the right direction as it allows us to provide quality facilities and programs for our residents.”


NewRoads Automotive Group is a leading dealership group in York Region. With strong roots in the automotive industry, NewRoads has been owned and operated by the Croxon family since 1968. Currently with four dealerships, NewRoads Subaru Newmarket, Richmond Hill Subaru, NewRoads Chevrolet Cadillac Buick GMC, NewRoads Chrysler Dodge Jeep Ram and NewRoads Mazda, NewRoads is planning on opening a new Subaru store in Newmarket in the near future. For more information, please visit:


ts Complex is located in East Gwillimbury at 1914B Mt Albert Rd, East Gwillimbury, ON L0G 1V0. The facility contains two ice surfaces that offer a year round facility for banquets and meetings as well as providing an area for youth hockey, figure skating, and recreational skating. The East arena was constructed in 1972 and the West arena was built in 1998. After renovations in 2012, six new dressing rooms were added along with a new ice surface, a lobby with a lounge, spectator seating, snack bar and pro shop. The 2012 renovation also included fully accessible 2nd floor meeting space and washrooms, new offices for the minor hockey and skating associations and a new 6,000 square foot west-end community hall with banquet service area.

For further information: For all media-related inquiries, please contact:

Kelly Broome, Marketing, Communications and Community Relations Manager,
NewRoads Automotive Group,
E –
T – 1-855-313-5727


NewRoads Call Centre

Have you ever wondered who is behind those friendly voices that greet you when you call into a NewRoads dealership? Well, this summer I was fortunate enough to get to know each person responsible for the voices you hear.

When I began my work as a summer intern at NewRoads Mazda, I was placed in a room known as the ‘Call Centre’. Although I wasn’t hired to be a call rep, I would work in this room along with the marketing coordinator and the head of digital communications.

While it may seem like there is a vast amount of people responding to your calls (as the call reps always answer quickly and promptly), in reality, there are just five lovely individuals scheduling your service appointments.

Jeff and Melissa - NewRoads Call Centre

It didn’t take long for me to see that this call center would quickly become a place I look forward to entering everyday, and that the people working there would soon become more than work acquaintances. In fact, on just my third, Elise, the Call Centre Manager, and Melissa, a long time NewRoads employee, invited me to get my nails done with them after work.  Not only were they friendly to this newbie – their relationships extend far beyond the dealership.

Elise - NewRoads Call Centre

Between serving customers and phone calls, they chat about their home lives, families and life in general.  Sharing photos of adorable things their children did the previous night, or collaborating on parenting techniques, the Call Centre team is truly a family in itself.

Elise, the Call Centre manager, is married and the mother of a gorgeous little girl. Elise dresses fabulously and manages the Call Centre with a sense of ease and efficiency. She’s also into fitness, playing baseball, always eating healthy and regularly going to fitness classes with fellow NewRoads employee Melissa.

NewRoads Call Centre

Melissa is best described as a beautiful person both inside and out. With her gorgeous long blonde hair and light blue eyes, she’s brought her lovely presence to NewRoads for 8 years. Customers always appreciate her kind and caring demeanour.

Jeff - NewRoads Call Centre

Jeff brings a positive and fun energy to the Call Centre and it’s easy to become happy after a quick conversation with him. Not only does Jeff work at the Call Centre, he’s also a professional make up artist and does fabulous transformations for his clients. He has one stunning daughter who, in my opinion, is very lucky to have such an awesome dad.

NewRoads Call Centre

At 21 years old, Mykaela is the youngest one in the Call Centre. Her voice is calming and wonderfully enchanting, making it easy to call her over and over again. She’s known for regularly wearing flowery dresses and brings a lovely atmosphere to the room.

Amanda is one of the newer call reps and joined NewRoads a couple months after myself. She has lived in Newmarket all her life and coincidentally happens to be good friends with my cousin. Amanda fits right in with the NewRoads call crew and everyone is excited to have her on the team!

Amanda - NewRoads Call Centre


Ray Belanger at NewRoads

Meet Ray Belanger, a NewRoads employee since 2012 and a Disc Jockey since 1984. Four years ago, after being told by friends that he would be perfect for automotive sales, Ray decided to join NewRoads GM. While selling cars and DJing are two very different things, Ray manages to be successful at both. In fact, Ray has brought his musical talent to work by participating in NewRoads events as the DJ.

Ray Belanger DJ in Newmarket

Ray discovered his DJ talent on a whim back in the 80’s and is quick to tell his story, “I was out with some friends when the DJ just got up and walked out. So I jumped in and started playing music and the crowd loved what I was doing – and I loved the response from the crowd. I still DJ once in a while, although not as much as I’m more focused on selling cars.”

Ray Belanger at NewRoads in Newmarket Ontario

After jumping into his first DJ gig (literally) Ray couldn’t resist performing again. He finds “the instantaneous response from the crowd addictive” and continues to share his musical talents with a variety of audiences whenever he can.

Ray’s audience isn’t limited to the English speaking crowd as he actually DJ’s primarily for French social groups in the GTA. Being bilingual gives Ray the ability to DJ both French and English – he last performed at a school dance for the French Teacher’s Federation.

Ray Belanger DJ

Lucky for Ray, most DJ gigs happen on weekends or after NewRoads hours, so he’s able to balance both talents with ease.


Hwy 11 Cruisers



A car club’s Tuesday night “cruiser” is a place I did not expect to find myself on a regular summer evening, however, last week from about 7 to 9pm, that is exactly where I was.


Hwy 11 Cruisers



After meeting with Daniel Earle, car enthusiast and NewRoads employee at the Chrysler Dodge Jeep Ram dealership in Newmarket, I was intrigued by his inimitable excitement for cars. While chatting with Daniel and inspecting the car “mods” on his SRT4 Neon, I couldn’t help but notice the numerous times he mentioned the “Boosted Creations” – his like minded car enthusiast buddies. It became clear to me that Daniel was only one of many young people who passionately cared for and modified their car.


Hwy 11 Cruisers Newmarket



It didn’t take long for Daniel to invite me to join him and his fellow car enthusiasts to their weekly meeting called the Hwy 11 Cruiser. Located at 17850 Yonge Street right in front of the Harvey’s restaurant, this group of gathers together every Tuesday evening to display their cars and check out each other’s latest mods.


Hwy 11 Cruisers Classic Car Club



So on June 29th, I found myself standing right in front of the Newmarket Harvey’s in the midst of many car enthusiasts. Initially, I felt a little bit out of my element, but after being introduced to a few of the other Boosted Creations, I actually found myself starting to think of ways to enhance my own vehicle.


Hwy 11 Cruisers Classic Car Club



I decided to bring my dad to the event because I knew he’d be the perfect date for such an occasion. As I expected, he really enjoyed it and ended up requesting a photo with many of the cool cars that were there. He even saw one of his first/favorite past cars, a 69 Cutlass. All in all, we both enjoyed the event and were intrigued by this group of dedicated car buffs.


Classic Car Club in Newmarket



We came away from the event realizing that it wasn’t just the mutual admiration of cars that brings this group together, but also the way each of them work to make their cars unique. They share a common interest that supersedes competition and is replaced with collaboration and an appreciation of each other’s passion for cars.



Classic Car Club in Newmarket


Hwy 11 Cruisers Newmarket


Chrysler Technician and Car Enthusiast


Daniel Earle is a long time Chrysler employee, who works at our NewRoads Chrysler Dodge Jeep Ram dealership. Daniel’s passion for cars goes far beyond his job, as he regularly devotes his extra time to improving his vehicle.


Both solely and with a group of friends who call themselves the “Boosted Creations,” Daniel has worked on his car to modify features and make it stand out from the crowd. In fact, every Tuesday Daniel attends the “Hwy 11 Cruiser” events in which dedicated car fanatics meet to show off what modifications or in their words, “mods,” they have done to their car.


Chrysler Technician and Car Enthusiast


Daniel rolls up to the Hwy 11 Cruiser in his eblue SRT4 Neon, which he got in 2014 and has been ‘modding’ it ever since. He describes the many changes he has made that include a “3 inch Magna Flow Cat Back Exhaust, a 3 inch Down Pipe off Turbo, TWM Short Throw Shifter, Greedy Type R/S Blow Off Valve, Mopar 3D Retro Tail Lamps, 60 MM Mpx Throttle Body, and black housing headlamps. It also has a K&N Typhoon Long Ram cold air intake, Samco Silicone Rad Hoses and hot pipe and cold pipe blue hoses, Compstar Alarm and all the interment cluster light have been changed to blue LEDS.


Of all the alterations Daniel has done, his favorites are the magna flow exhaust and the greedy blow off valve, as it “makes the car sound mean on the street and really makes people turn their heads to see what is coming up the road.”


eblue SRT4 Neon


However, Daniel didn’t always turn heads with the dream car he drives now. He describes the experience of buying his first car, “The first car I bought was when I was 19 and it was a 1984 S10 pick up that was older then I was, but I loved it none the less. It was my first car and really my love for customizing a car started with that truck as I changed a lot of the interior pieces to be a different colour and changed it from a bench seat to bucket seats. I even added a roll bar in the box that I made fit from my grand fathers old Dakota that he was retiring and taking off the road.”


eblue SRT4 Neon


Following his dodge, Daniel purchased the car he drives now, (his 2014 SRT4 Neon) – named “Sonic Witch.” Daniel says, “I’ve always grown up with a Dodge background, for as long as I can remember my family drove and owned dodges. Back in 2013 my father was buying a car at S&B in Keswick and they had a brand new SRT4 in blue on their lot that I instantly fell in love with. Since then I always told myself I would own one, one day.”


There are still some modifications Daniel plans to complete and he concluded that “car modifying is a work in process, it’s a passion that runs deep with me and true love for the car.”


Mazda3 Willow Beach Trip

Did you miss me northern 905?  Well I’m back with some fresh new road trips, first up Willow Beach in Georgina! With summer finally here (apparently we just skipped spring) I thought it would be fun to find some sun and maybe some sand. Some might say that I have high hopes to find this in York Region but I had a secret up my sleeve. Enter, a 30-minute drive to the prettiest views and relaxing settings surrounded by waves! Best part is that we were able to snag the Mazda3 for the trip, and zipped up to the back roads of Georgina.

Beach trip

Willow Beach

Mazda3 road trip

Georgina Willow Beach road trip

I’m not going to lie, we might have mixed up the directions a few times, (woops) but with that we found some hidden gems.  After making a few turns off the beaten path we were able to drive right up beside the lake. It felt like we were driving on lake, which was pretty incredible.  The lakeshore drive is like a different place, lined with cottages big and small the shore is not just a home for parks and docks.  We really lucked out on day as well; it was beautiful and sunny which really enhanced the coastal vibe. The perfect place to roll down the windows and have an unexpected relaxing experience.

Mazda3 road trip in Georgina

Mazda3 road trip


Willow Beach in Georgina

The lakeshore in Georgina is activity-friendly. From cyclists to families it seemed like everyone was out enjoying the Saturday sun! We first came across a dock, which gave us some pretty beautiful views of the lake – and a great first impression. We then drove along the shore in the wrong direction (woops) – realized that the beach was that way and turned around. When we finally arrived at Willow Beach it was like seeing the sun peek out from the clouds. That ah-ha moment was accompanied by views of an ice cream shop and water – pure bliss.  There’s something about the wind in your hair and the lake by your side that really makes you feel relaxed.

Willow Beach

Mazda3 at Willow Beach in Georgina

Mazda3 at the Beach

Willow Beach

The Mazda3 was the perfect ride for this trip, getting lost (a few times) and winding down the back roads in the Mazda3 was amazing. I also really liked the push start feature; it made getting in and out at the different spots really easy and convenient. All you have to do is have the key on you! Loving the classic soul red too!

Where are you headed this summer?

Mazda3 grill

Mazda3 interior photo

Mazda3 road trip photo


NewRoads Chrysler Dodge Jeep Ram dealership

Dear Friends,

We are extremely excited to announce the addition of NewRoads Chrylser Dodge Ram Jeep to the NewRoads family.

This is an exciting time for us at The NewRoads Automotive Group. Adding NewRoads Chrysler Dodge Jeep Ram to our other automotive stores strengthens our overall NewRoads brand and enables us to offer another great lineup of vehicles to our customers. Ian MacIver has been serving York Region drivers for over 35 years and has a very loyal following of customers.

Although the name will change we will continue to build upon Ian’s commitment to offering a great car buying and ownership experience to the Chrysler, Dodge, Jeep and Ram drivers of this community.

Michael Croxon, President

The NewRoads Automotive Group

NewRoads Chrysler Dodge Jeep Ram in Newmarket Ontario