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Tag Archives: Kia

Holiday Soul in Newmarket


Posted on Dec 17, 2015




Kia Soul


Ok so I know the lack of snow is making us all feel a bit weird. Do we even still live in Canada? At this point, I am not so sure. I totally understand if a few of you are struggling with getting into the holiday spirit, because I know I am. In an attempt to get in the mood I borrowed the CUTEST Kia Soul and 2 of my besties and headed to the outdoor rink here in Newmarket!


Outdoor Fun in Newmarket


Kia Soul




Winter Skating


Obviously the skating rink is the highlight of this space, but honestly I also love seeing all of the trees lit up by Fairy Lake. When my friend and I first saw it we were both like “Whoa, Newmarket you really went all out this year”. After our first shocked feeling I could not help but smile about how beautiful it all looked. The lights, and the atmosphere… holiday vibes were creeping in! Another important part about the holidays is spending time with your friends and family. I was so happy to just be with my girl friends and goof around a bit. Even though we live pretty close – it’s really easy to get caught up in day-to-day life, so it was a bonus that my NewRoads travels lets me overlap with quality friend time too. (Thanks boss)


Kia Soul in Newmarket


Christmas Lights


Winter Fun in Newmarket


Kia Soul


Christmas Fun


The magic about finally feeling the holiday spirit might have happened when some of the local Lululemon staff approached us handing out gift cards. It was such a small, but kind gesture. They didn’t want anything from us all they wanted to do was spread the spirit of giving! The rink behind Newmarket’s Main Street also had some massive frames to take photos with too. Over all it was so much fun, but the pictures don’t do it justice, shooting in the darkness is not my forte! Especially when it gets dark at 4:30 pm, and this is a place that you definitely need to see for yourself.


Kia Soul


outdoor rink in Newmarket


Kia Soul


Outdoor Skating Kit


I think this night had to be one of the “colder” nights so far, and I finally broke out my parka. With a little chill in the air I really appreciated the heated steering wheel in the Soul. I also found the entertainment system really easy to navigate allowing me put on some fun tunes for the drive. Since there was just 3 of us the Soul was perfect for our outing, even had room to spare – perfect for our mini adventure.






Winter Skating


This trip is the cure to the no-snow-holiday-blues… get out there!



Fashion Week 2015


Posted on Oct 2, 2015

Fashion Week 2015


We’re in the full swing of Fall Fashion weeks all over the world it’s not just the clothes that take the spotlight. Automotive brands like Kia and Cadillac also took on the runways this year at New York Fashion Week (NYFW).


As a growing brand Kia is always trying new things and taking chances, it’s probably one of the things that makes them such a fun brand. This year at New York Fashion week, Kia Motors was the title sponsor of Style360. Known for hosting celebrity fashion shows and presentations, Style360 was excited to have Kia on board this year. The runway was full of familiar faces as tennis pro Serena Williams, Adam Levine and Ashley Graham debuted their upcoming collections and collaborations. With this surprising presence at NYFW, Kia also broadcasted the shows via SnapChat – showing that they’ll continue to break out from the automotive crowd.


Fashion Week 2015 Kia Cadillac


As we’ve seen through out the past year or so, Cadillac has evolved into a brand that has a strong presence in the fashion world. Thus, it should be no surprise to see them at NYFW. Along with their incredible stunt with Public School, Cadillac has also teamed up with Nick Wooster to launch a Capsule Collection of men’s wear. During a time in which Women’s wear is in the spotlight it’s nice to see someone focus on men’s wear. The Cadillac Capsule Collection is comprised of pieces of today’s most influential emerging men’s designers. “Cadillac asked me to curate a group of things that I think any guy should have,” said Wooster when talking about the collection. As always we have to keep our eyes out for what Cadillac will do next!


To read more about the Capsule Collection visit:



Sorento Guessing Game at Upper Cananda Mall


Posted on Sep 15, 2015


Kia Sorento


Kia Sorento in the Upper Canada Mall in Newmarket



Can you guess how many Coach shoeboxes fit in the trunk of the Kia Sorento? Head over to the Upper Canada Mall in Newmarket to give it a try!





Sorento Guessing Game at Upper Cananda Mall




Stay tuned for the next couple of months for more chances to win! Who knows what vehicle might drive through the mall next!



Kia Ranks Highest in Segment in Initial Quality


Posted on Aug 12, 2015

Kia Ranks Second among All Industry Brands in Initial Quality; Kia Soul and Sorento Rank Highest in Segment in Initial Quality

Source: JD Power 2015 U.S. Initial Quality StudySM (IQS)

Achieves Highest Score among Non-Luxury Brands

Korean automaker Kia has made steady improvements in quality over the years and is now among the industry’s quality leaders. In addition to a strong overall performance in the J.D. Power 2015 U.S. Initial Quality StudySM (IQS), Kia produces two award-recognized models that perform particularly well. This year, Kia receives two initial quality awards: the 2015 Soul in the Compact MPV segment, and the 2015 Sorento in the Midsize SUV segment.


Problems per 100 Vehicles (PP100) • Lower Score = Higher Quality


JD Power Brand Ranking


Other nameplates included in the study (in alphabetical order): Acura, Audi, Cadillac, Chrysler, Dodge, Fiat, GMC, Jeep, Land Rover, Mazda, MINI, Mitsubishi, Nissan, Scion, Subaru, smart, and Volkswagen.


Source: JD Power 2015 U.S. Initial Quality StudySM (IQS)


Kia ranks second among 33 industry nameplates in initial quality. Additionally, Kia achieves the highest score among all Non-Luxury brands in the industry. Kia earns an overall score of 86 problems per 100 vehicles (PP100) in the 2015 U.S. IQS, which is 26 PP100 better than industry average and a significant 20-point improvement from 106 PP100 in 2014.


Kia ranks second industry-wide in initial quality and achieves the highest score among all Non-Luxury brands.

The U.S. Initial Quality Study, now in its 29th year, examines problems experienced by vehicle owners during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality. The study is also an indicator of long-term vehicle quality.


The 2015 U.S. IQS evaluates eight problem categories that comprise initial quality:


The Driving Experience
Heating, Ventilation, and Air Conditioning

The IQS measures both defects/malfunctions and design-related problems—features that may be operating as intended but are poorly located or difficult to use. As a brand, Kia has the fewest number of design-related problems among Non-Luxury brands and improves significantly year over year.



Kia Soul — “Highest Ranked Compact Multi-Purpose Vehicle in Initial Quality” by J.D. Power


Kia Soul JD Power


The Soul has both the fewest number of design-related problems and defect/malfunction problems in the Compact MPV segment.

The Soul, Kia’s unique multi-purpose vehicle, is the brand’s highest-performing model in the 2015 IQS. With a score of 77 PP100 (problems per 100 vehicles*)—an improvement of 20 PP100 from last year—the Kia Soul ranks highest among six competitors in the Compact MPV segment and is among the 10 highest-scoring models industry-wide. The Soul has also received an IQS segment award three times since 2012. Additionally, the Soul outperforms the Compact MPV average (89 PP100) by 12 PP100. Furthermore, the Soul has both the fewest number of design-related problems and defect/malfunction problems in the Compact MPV segment.


* Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.


The Soul improves significantly year over year in two categories:


Exterior—10.2 PP100 improvement
Interior—7.1 PP100 improvement
Problems per 100 Vehicles (PP100) • Lower Score = Higher Quality


Compact MPV Kia Soul


Source:  JD Power 2015 U.S. Initial Quality StudySM (IQS)

Kia Sorento — “Highest Ranked Midsize SUV in Initial Quality” by J.D. Power



JD Power Kia Sorento


The Sorento has both the fewest number of design-related problems and defect/malfunction problems in the Midsize SUV segment.

The Sorento, Kia’s 7-passenger midsize crossover SUV, has steadily improved its performance in the Initial Quality Study. With a score of 81 PP100 in the 2015 IQS—a significant 26 PP100 improvement from 2014 and 33 PP100 better than segment average—the Kia Sorento ranks highest in its segment and receives an award in the Midsize SUV segment for the first time.


The Sorento improves significantly year over year in three categories:


Midsize SUV Kia Sorento


Audio/Communication/Entertainment/Navigation—11.0 PP100 improvement
Engine/Transmission—6.4 PP100 improvement
Exterior—5.4 PP100 improvement



Kia + Vidcon


Posted on Jul 29, 2015

Kia + Vidcon


Over the last week/weekend Kia Motors America was one of the main sponsor of VidCon! What is VidCon you ask? Well, it is a multi-genre online video conference of course! Meaning to say that it celebrates everything digital online! Kia was having a great time with some awesome giveaways, celebrity guests, games and some Q&As with some famous faces! They even brought the DJ Soul back! (what cant the Soul be transformed into?!)


One highlight was the Q&A session with Lindsey Stirling! Stirling is an American violinist, dancer, performance artist, singer and composer, made famous through her YouTube channel! Since 2007, Sterling as been presenting choreographed violin performances, both live and in music videos on her YouTube channel. With such a unique sound and personality it is no surprise to see her being celebrated at this level at VidCon!


We can see a trend here with YouTubers becoming the new norm to get the attention of the younger generation; the millennials. We saw it before from Chevrolet and again now with Kia. It is great to see brands reaching out and trying new things to authentically reach their customers in a unique way!


Kia + Vidcon



Kia Optima + Ice Cream Date night


Posted on Jul 22, 2015


As Canadians we need to really embrace summer for as little time has we have it, because soon it will be winter and no one wants to think about that! Summer is the perfect time for road trips, even if they are mini ones. Luckily enough we have longer days during this time of year that allow us to hop in our cars and experience some amazing summer evenings. One of my other favourite things about summer is shameless ice cream eating – seriously if I could eat ice cream every day I would. With that aside if you’re like me then a mini road trip to get some ice cream might sound like the ideal summer date!


Road Trip


Date night walk


Kia Optima


Kia Optima date night


In the neighboring town of Thornton, Ontario (about 30 minutes from Newmarket), we took the incredible 2015 Kia Optima to one of the quaintest ice cream shops for a quick stop and some delicious icy treats. Within a quick 30 minutes spent in the comfort of luxury that is the Optima – we found ourselves in a mini escape. Tucked between beautiful fields and blue skies the Optima quietly cruised to Thornton. The main street (Barrie Street) is filled with ice cream shops (more than 3 to be exact), and one very vibrant flag shop. We chose Brain Freeze  as our shop of choice, for some obvious reasons.


Kia Optima ice cream date night


Kia Optima ice cream date night at Brain Freeze in Thornton, Ontario


Kia Optima ice cream date night at Brain Freeze in Thornton, Ontario


This cute yellow house converted into ice cream parlor really caught my eye and I couldn’t resist! Maybe it was the giant hanging plastic ice cream cone out front or its playful décor, but Brain Freeze definitely oozed curb appeal. We were not disappointed by this choice either, in-house made waffle cones filled with delicious goodness like peanut butter chocolate and big foot (Vanilla ice cream with peanut butter swirls and peanut putter cups) – you get the picture.


Kia Optima ice cream date night at Brain Freeze in Thornton, Ontario


Ice cream at Brain Freeze, Thornton, Ontario



Date night in Thornton, Ontario


The Kia Optima served a great companion for this journey! We drove for over an hour and the gas gauge barely budged (talk about fuel efficient)! Plus the dynamic, six-speaker audio system with Sirius XM Satellite Radio was like a treat for our ears. Kia also has a smart key system that lets you unlock your Optima and start the engine without having to search for your key – with our hands full with ice cream it definitely came in handy. It was also the perfect size to park along the side of the street while we enjoyed our treats. Over all a crisp, responsive handling and a smooth, luxurious ride.


Pictures by Rachel Hawtin


NEWS: Kia Superfan / Summer Solstice Best Day of Your Life


Posted on Jul 1, 2015

Kia Best Day of Your Life #BDOYL



Ok so I am sensing a trend here, first we had Chevrolet Best Day Ever where Chevy flipped the switch on April Fools day, and now we have the Best Day of Your Life (#BDOYL) presented by Kia!  Kia’s #BDOYL celebration happened over the last weekend with pro Vine-ers, DJ Pauly-D, Soulsicles, Thrillist and of course a Kia Soul (or two). You might be asking your self, whats the occasion? Well, Kia Motors America through this party celebrating for the longest day of the year (aka the Summer Solstice – June. 20th 2015)! Guests were treated to a fun day of partying with delicious food, all courtesy of Kia Motors. Looks like goodwill is the new currency!



In other news… Kia has launched their new Superfan contest! Last year one of our NewRoads customers won (pretty exciting) this year it could be you!  All you have to do is write to Kia HERE.  Simply explain why you’re a SUPERFAN and you could win one of two exciting trips for 2 to Seoul, South Korea from Spetember 21st-25th!   Good luck!


Kia Superfan Contest



Kia at the FIFA Women’s World Cup


Posted on Jun 22, 2015

Women's World Cup Kia FIFA


In case you didn’t know Kia Canada is the official automotive sponsor of the FIFA Women’s World Cup 2015. Right now the soccer women of the world are facing off in the ultimate battle.  Kia is supplying official vehicles from its wide-ranging model line-up to the events.


“With soccer as the fastest growing participation sport in Canada, it is a natural fit for Kia to support this great tournament in 2014 and again with the FIFA Women’s World Cup Canada 2015” – Maria Soklis, Vice President and Chief Operating Officer of Kia Canada


Along with supporting fast, efficient and safe rides for the athletes and officials Kia has also implemented the Kia Mascot Friend Program through out the country. Social media was taken by storm with this program, encouraging fans to post with their official mascot showing their team Canada spirit! The program recognized one young female soccer player in Edmonton, Toronto, Montreal and Moncton who exemplified excellent community involvement and spirit. These selected individuals each accompanied the FIFA Women’s World Cup Official Mascot onto the field at half-time during the game and also had the opportunity to invite their local soccer teams along to watch the match from a Kia Skybox and share in the excitement!



This partnership is no surprise coming from Kia. With its previous involvement with other sports (NBA) and athletes it’s a perfect fit for the brand!


Canadian Womens Soccer Team




Top Auto Ads


Posted on Jun 10, 2015

Not sure if everyone else gets to the same level emotional investment while watching advertisements, or maybe I’m just really good at being a consumer and getting advertised do but for some reason I get really pulled in by ads. Usually car ads don’t have the same effect, but let me tell you the times are changing, because this I felt some emotions and inspirations and good feelings from these brands latest commercials! So with out further adieu, check out my favourite car ads!



“Making Memories”


“Jr. Driver”


Subaru for a long time now has played on the love factor of family relationships and damn, it gets me right in the heartstrings! With a bit of humor and a lot of Aweeee, Subaru brings us these adverts that comment on their brand as a life long product and that is something to invest in!



“Perfect Getaway”


Kia on the other hand is known for their Hamser Ads, which personally don’t really do anything for me, but in the past Super Bowl they upped the anti and stared James bond him self, securing this advert on my list.


CADILLAC – Dare Greatly

“The Arena”


“How Dare”


Like Kia, Cadillac is changing the game as well, now I am not particularly emotionally attached (who am I kidding) to these ads but I really am drawn to their structure and production. It is so ambiguous and aloof that you aren’t really sure what is going on until the end, they really sealed the deal with this campaign.



“A Drivers life”


Mazda usually sticks to their cookie cutter ads about the cars but this latest advert looks like they took a page from Subaru’s playbook and it worked! This one takes you through the ups and downs of life in just 1 minute, and leaves you feeling good at the end of it all. Bravo!

Looking forward to seeing some more inventive and inspiring ad from these automobile giants!



Kia at BBMAs


Posted on May 28, 2015

Tori Kelly, Kia at the BBMAs photo


While we Canadian’s were busy enjoying the long weekend on May 16th-18th our friends to the south were celebrating a completely different event on Sunday evening. (May 17th). If you thought that awards season was over then guess again, last Sunday marked the Billboard Music Awards (BBMA’s), hosted in Las Vegas. Everyone was talking about Taylor Swift for more than one reason, take you pick: her relationship with Calvin Harris, her 8 award wins, or the debut of her highly anticipated “Bad Blood” music video. But amiss all of this Swift business was something pretty exciting from Kia and a different blonde bombshell – Tori Kelly.


Kia at BBMAs photos


Through out the last month Kia America has been broadcasting their “One to Watch” series across their social platforms. The series featured emerging artist Tori Kelly and her journey to her performance at the BBMA’s. Thanks to Kia, Tori was given the opportunity to show off her skills at one of the most important music awards shows before her album even dropped!


Kia also rocked the BBMA red carpet! Check out the photos below!


Tori’s Performace:


You can also check out the One to Watch Series here: