No Hot Pets!

 
We could not be more excited that the sun finally decided to grace us with its presence and welcome in summer 2015! That being said there are some important car issues that need to be addressed with the start of summer weather. No Hot Pets is a campaign set in place by the Ontario SPCA in 2012 and aims to remind pet owners of the danger of leaving pets unattended to in a vehicle during the hot summer months. Since its inception the SPCA has won a summit award in Communications for their outstanding performance with #NoHotPets both nationally and internationally!
 
Last summer the campaign reached over 20 million impressions online, received over 11,000 pledges and had 129 organizations/companies partner with the campaign across Canada. This is something we at NewRoads are true advocates of, we believe strongly in this campaign and encourage you to join us this summer to promote #NoHotPets!
 
Quick Facts:

• – A dog has a normal body temperature of about 39 C (102F). Unlike people, a dog has limited ability to sweat to cool off. So even a brief time in a hot environment can be life threatening
• – After reaching a body temperature of 42 C (106F), it doesn’t take long for a pet to suffer irreparable brain damage or death.
• – Even on a mild day, with the windows open and parked in the shade, the temperature in a vehicle can rapidly reach very dangerous levels.
• – As a result, many pets die each year by simply being left in a parked vehicle during warm weather.

 
We encourage you to contact the SCPA at 310-7722 or 1-888-668-7722 if you spot an unattended pet in a vehicle that appears to be suffering from heat exhaustion.
 
Signs of distress:
1. The dog’s tongue has turned dark purple.
2. The animal is behaving frantically — pawing at the window, or trying to stick its nose out.
3. Loss of bowels.
4. Lethargic, and unresponsive behavior.Excessive panting or drooling.
 
Visit their website for more information and join us in the pledge for #NoHotPets this summer!