Super Bowl ads continue to become more important for automakers, as many spend millions on air time, production and talent. A 30-second spot during this year’s game reportedly averages $4 million, according to AdWeek and numerous advertising outlets. Chevrolet did something unheard of the took over one minute of prime time Super Bowl and did not mention or promote any product. I believe this add truly personifies our slogan of find new roads by raising awareness for World Cancer Day and celebrated the disease’s survivors and those who support them.